At the heart of Crissey, a chapter closes for the Tisserand company, a local pillar of craftsmanship since 1952. As the fourteen employees are forced to part ways from a shared history, the legacy left by this emblematic brand resonates like an echo of tradition and precious transmission. How can a family saga, which has seen generations grow around product lines dedicated to hygiene and decoration, renew itself after experiencing judicial liquidation? This article explores the roots of a brand that, despite the storms, may well be reborn.
- The journey of Tisserand and its impact on Crissey
- The liquidation and its consequences
- The hopes of rebirth for the company
- The place of artisans in today’s economy
The journey of Tisserand and its impact on Crissey
Founded by Gilbert and Madeleine Tisserand, the family business has evolved over the decades, weaving strong ties with the local community of Crissey. Its reputation has been built not only on the quality of its products but also on the Tisserand family’s commitment to providing exemplary service. Over the years, Tisserand has been able to adapt to market changes while remaining true to its values of craftsmanship and locality.
A strong legacy
Their children, Colette, Éliane, and Claude, grew up within this company. They not only continued their parents’ work but also infused their passion and innovative ideas to develop new product lines. Tisserand has thus become a symbol of heritage and continuity.
Testimonials from customers and business partners show how much Tisserand has left a mark. Loyal customers who have followed the company from its inception expressed their bitterness over the closure. Access to quality hygiene and painting products has been, for many, a mark of trust.
Family values at the heart of the company
The Tisserand sisters illustrate this passion for the craft and attachment to the land. Both the culture of work and the importance of transmission of know-how are principles embedded within the company. Each generation has leveraged its experiences to evolve the company while preserving its artisanal soul.
| Year | Major event |
|---|---|
| 1952 | Creation of the Tisserand company |
| 2016 | Purchase by the Centre-Est Peintures (CEP) group |
| 2025 | Judicial liquidation of the company |
The emblematic brand of Crissey
Tisserand is not just a company; it is a family saga marked by success, passion, and commitment. The products, whether ecological paints or hygiene solutions, have found their place in many homes. In doing so, they have become pillars of everyday life, demonstrating the importance of tradition and craftsmanship in our modern consumption.
The liquidation and its consequences
March 26, 2025, marked a tragic date for the employees of Tisserand, with the decision of the commercial court to declare the company in judicial liquidation. This outcome, although tragic, was not a complete surprise for the Tisserand sisters, who had perceived worrying signs for some time in the management of the CEP group that had acquired them.
Reactions and feelings
Upon the announcement of the liquidation, a wave of emotions overwhelmed the Tisserand team. Claude Tisserand expressed the prevailing sadness, highlighting the waste that the loss of not just a job but a life story represents. “It’s a real waste,” stated Colette Bachelet, echoing many devastated customers’ opinions upon hearing the news of the closure.
The departure of the employees
The 14 employees, who have worked with dedication and passion, had to face this difficult period. Each of them contributed to the company with determination, bringing their unique skills and expertise. Testimonials from employees highlight how much this family work environment represented more than just a source of income.
- The solidarity among the teams
- The impact on their respective families
- The perspectives of retraining
A difficult economic context
The challenges faced by the company are not isolated. The craft sector is in constant flux, subjected to increased competition from large retailers and multinationals. The quest for innovation and the necessity to adapt to a perpetually evolving market are essential for the survival of companies like Tisserand.
The hopes of rebirth for the company
Despite the closure, the legacy of Tisserand may not extinguish completely. In fact, some voices are rising to consider a revival of the business in a new form. Members of the Tisserand family and local investors are looking into the possibility of restarting the company to keep this artisanal culture alive.
A mobilized community
Historical customers and partners are also rallying around the desire to preserve this emblematic brand, considering it an integral part of local identity. This support could be an important lever for the rebirth of Tisserand.
Redefining the business model
To reinvent itself, Tisserand must consider its strategy in light of today’s challenges. The modernity of tools and the use of new technologies will allow reaching a broader customer base while keeping the human aspect at the heart of the processes.
| Aspect | Proposed change |
|---|---|
| Products | Develop eco-friendly lines |
| Sales | Create an e-commerce platform |
| Customer relations | Enhance human contact and personalized service |
The place of artisans in today’s economy
The announced demise of Tisserand raises broader questions about the place of family and artisanal businesses in today’s market. Artisans play a crucial role in the local economy, enriching our offerings with quality and personalized products.
A call for reflection
This case highlights the importance of an economic model that values tradition and artisanal know-how while taking into account market evolutions. Artisans should not be perceived merely as suppliers, but as essential economic actors in our territories.
The challenges of modern craftsmanship
Today’s artisans face major challenges such as digitalization, social competition, and the necessity to innovate at lower costs. For this, it is essential that they have financial support, appropriate training, and above all, consumer support that prioritizes quality over quantity.
- Transparency of artisanal practices
- Ecology and sustainability
- Direct relationship with customers
Towards a collaborative economy
The future may not be bleak for artisans. On the contrary, there may be an opportunity to seize with the emergence of a collaborative economy that values sharing and mutual aid within the community. By joining forces, artisans from Crissey and elsewhere could build a strong network to overcome the challenges ahead.
In conclusion, the story of Tisserand and the current situation offer a mirror to the challenges and opportunities faced by artisans in a constantly changing world. By honoring their heritage while looking towards the future, they hold the key to their rebirth.
FAQ
What led to the liquidation of the Tisserand company?
The liquidation was the result of financial difficulties that the CEP group, which had acquired Tisserand, could not overcome, despite efforts to adapt to the market.
Are the Tisserand sisters pursuing a takeover project?
Yes, there are discussions about a potential takeover of the company by family members and local investors eager to preserve the family legacy.
What future for craftsmanship in our current economy?
Craftsmanship must continue to evolve and adapt to new economic realities. Innovation, combined with values such as tradition, can help them assert themselves in the future.
What are the main challenges for artisans today?
Artisans must face challenges related to digitalization, climate change, and the necessity to meet increasingly demanding consumers while preserving their know-how.
How can consumers support local artisans?
By choosing local products and supporting local commerce initiatives, consumers help strengthen the local economy and the sustainability of artisans.
