You’ve heard of digital marketing and you’re thinking: “Could this be for me?” Let’s be honest, if you dream of learning how to create successful campaigns, optimize websites to rank at the top of Google, and analyze data to adjust crazy strategies, then you’re in the right place! And good news, all of this can be learned. With a certifying digital marketing training, you can acquire skills that will open many doors for you, and not just any doors.
Why invest in a certifying training?
So, why not just a free online training? True, there are tons of free resources online, but to be honest, nothing beats a recognized certification. Here are the advantages of going through a certifying training:
- Professional recognition: Recruiters and clients know that you’ve made the effort to train seriously.
- Mastery of solid foundations: No more scattered information. A certifying training gives you complete and organized knowledge.
- Access to professional tools: Some curricula give you access to paid tools to practice and train with real instruments.
- Possibility of rapid evolution: With the right skills, you can aim for strategic and well-paid positions.
How to choose your certifying training?
When you type “certifying digital marketing training” into Google, it’s a bit of an invasion, isn’t it? Don’t panic! I’ll give you a few criteria to help you sort through and choose a training that really suits you.
1. Recognition of the certification
First, check if the certification is recognized by key players in the industry. Some trainings are validated by giants like Google, Facebook, or HubSpot. A certification from a respected entity gives a real boost to your CV.
2. Content and specialties of the program
Digital marketing is a bit like an all-you-can-eat buffet. You can specialize in SEO, SEA (online advertising), social media, or even content marketing. Some programs cover a bit of everything, while others focus on a specific area. Choose according to what attracts you the most. Here’s an overview of the skills you could develop:
| Field | Skills to acquire |
|---|---|
| SEO | Search engine optimization |
| Online advertising (SEA) | Google Ads, Facebook Ads, budget strategy |
| Social networks | Community management, social campaigns |
| Data analysis | Google Analytics, audience analysis |
| Content marketing | Writing, storytelling, creating visuals |
3. Duration and format
There’s a wide range: from intensive training over a few weeks to lighter programs that you can follow alongside a job. Some trainings are online (super practical for working from home) and others are in person. Think about what suits your schedule and motivation best.
4. Price
Digital marketing trainings can be expensive, but often it’s an investment worth making. Compare the costs and benefits of each program. And remember to check financing options, like the CPF in France.
The best certifying trainings to become a digital marketing pro
To help you see clearly, here’s a selection of the best recognized trainings in the field of digital marketing.
1. Google Digital Garage
Google offers a completely online and free training with a recognized certification. The course covers the basics of digital marketing: SEO, online advertising, social networks, and more. If you’re a beginner, it’s an excellent option to get your foot in the door without spending a dime.
2. HubSpot Academy
With HubSpot, you have access to free trainings (mainly in English) that cover content marketing, inbound marketing, and social media management. The certificate is well-regarded worldwide and can make a difference on your CV.
3. Other popular trainings
Platforms like Coursera, Udemy, and OpenClassrooms offer more advanced trainings, often paid, but allow you to learn in depth about a specific area of digital marketing.
Essential skills for success
Once certified, you will have acquired a range of sought-after skills. Here’s a brief overview of the key areas you’ll likely master:
- SEO (Search Engine Optimization): Improve the visibility of websites in search engines, a must-have to attract qualified traffic.
- SEA (Search Engine Advertising): Create targeted advertising campaigns for quick results.
- Social media management: Know how to engage a community, create engaging posts, manage paid advertisements.
- Content marketing: Create quality content that converts, write blog articles, master storytelling.
- Data analysis: Use tools like Google Analytics to measure and optimize the results of your actions.
What graduates say
According to several feedbacks from former students, having a certifying training opens many doors. For example, Lisa, a graduate of a certifying Google program, says: “Thanks to my certification, I was able to land my first job at an ad agency. Today, I help clients with their digital strategy, and I’m well-paid for it!”
FAQ about certifying trainings in digital marketing
How long does a certifying training last?
In general, it depends on the chosen format. Online trainings take between a few weeks and several months, depending on whether you work full-time or part-time.
Are certifications recognized everywhere?
Google, Facebook, and HubSpot certifications are widely recognized. Other platforms like Coursera and OpenClassrooms are also well regarded, especially for specializations.
Is it expensive?
Costs vary widely: some trainings are free (like Google Digital Garage), while others cost several hundred euros. It’s often a worthwhile investment!
Ready to take the plunge?
Starting a certifying digital marketing training is a real boost to your CV. Not only do you learn sought-after skills, but you also obtain a certificate that proves your mastery of the subject. It’s therefore the secret weapon to stand out from other candidates or to launch yourself into the world of freelancing.
So why hesitate? Start your training now, invest in your future, and don’t forget to share your experience! Once you graduate, come share your successes on social media to inspire other enthusiasts. And if this article was helpful, share it with your friends interested in digital marketing!
